Muslim trips setting cruise towards a $1.6 bln business opportunity


Muslim trips setting cruise towards a $1.6 bln business opportunity

while Haroon Latif, Manager of Important Observations, DinarStandard

Image: Alfonso de Tomas / Shutterstock

22 million guests invested around $37 billion on vacation cruises internationally in 2014. With Muslims spending approximately $1.6 billion with this full, exactly what chances are available for operators in order to develop trips targeting Muslim people?

You happen to be a cruise driver interested in produce a Muslim-dedicated vacation journey. Just how attractive might chance?

Exactly how attractive will be the marketplace for Muslim-dedicated vacation cruises?

Exactly how attractive is the worldwide tour market?

How attractive certainly is the Muslim traveler market for cruise trips and that previously dealing with this chance?

Need to know some important considerations for providers attempting to manage the Muslim marketplace?

There are 22 million sail travelers in 2014, 3.4 % greater than the previous annum, estimated Cruise Lines Global Association (CLIA). The calculated value of this worldwide vacation field would be $37 billion in 2014, reported on a study by market research company Mintel. This signifies just under 10% associated with overall worldwide outgoing expend on tourism, that has been approximated at $1.3 trillion in 2014, based on planet lender info.

A CLIA analysis found out that trips get primarily started an American phenomenon, with 11.2 million travelers, or 51 per cent of overall international passengers, coming from the U.S.

Ten region accounted for 88 % of absolute international sail travelers, with Germany as well as the UNITED KINGDOM making-up 15 percent, and Melbourne, Italy and Canada in aggregate including to 12 per cent.

While the markets beyond North America and European countries hosts about 85 % of the worlda€™s citizens, it merely presents 16 % of luxury cruise travelers, claimed the CLIA. There is certainly hence significant expansion window of opportunity for cruise trips, specifically from surfacing Economies.

Caribbean: bookkeeping for 37 percent of send deployments

The Mediterranean: 19 per cent of deployments

The rest of Europe, excluding the Mediterranean: 11 per cent of deployments

Industry is very concentrated with festival the apparent marketplace frontrunner, exceeding the put together revenues of the two nigh opponents, Caribbean holiday cruises and Norwegian tour series.

Provider: Florida-Caribbean Business Relation

Starting Point: Thought Statistics, 2015


Holiday cruises are generally increasingly providing to particular religious beliefs, with dedicated holidays for Christian and Jewish neighborhoods. Premier Christian holiday cruises and motivation trips are most extensive faith-based employees, as mentioned in investigation from Religious Planning trips manual in 2015, and generally hold the needs of tourist through preparing religious presenters and providing tours of religious internet.

For any Muslim markets, travel and tourism businesses tends to be globally seeking to manage exclusive way of life goals of Muslims, whom put around $142 billion on outgoing vacation in 2014. This accounts for 11 percentage of absolute outbound vacation invest, in accordance with the county associated with international Islamic marketplace review 2015/16.

Muslim spend on cruises in 2014 is believed by DinarStandard at $1.6 billion. This thinks that top provider stores outlined because of the CLIA learn accounts for 88 percent of profits or passenger levels.

The Muslim share of complete outbound travel spend for the most truly effective region showcased into the CLIA research averaged 2 per cent in 2014, while Muslims accounted for 20% of dedicate to typical during the staying places, reported by DinarStandard studies and offers.


To accommodate the high potential and worthwhile Muslim tourist segment, Muslim-focused sail companies are starting to arise.

U.S.-based Salaam sail created this year and states become a€?first have ever Muslim cruisea€?. They present the business leasing a ship from a cruise driver.

The main travel specify voyage in 2012 with 150 customers, accompanied by Shaykh Yasir Qadhi, dean of scholastic issues from the U.S.-based Al-Maghreb Institute a succeeding vacation cruise accompanied in 2013, according to the Islamic headlines websites MuslimMatters.

The cruises engaging a three-day prolonged day at the Bahamas and presented a Muslim-friendly landscape, with no beer or gaming, and supported only halal meals.

Mix vacations only established Turkeya€™s 1st halal sail, and that is with disembark within the american Izmir state on Sep 27, 2016.

The trip says it will tackle the entire range of Muslim wants, including halal food and building totally free of booze and pork, individual prayer room, and single-sex salon areas and Turkish bathing.

The tour will concentrate on the footstool legacy in the area. Gokmen Aydinalp, combination Toura€™s task boss, shown which affinity for the concert tour was actually high despite merely recently being launched because there is an enormous demand for the theory, he informed Turkish stories internet site Andalou department just the previous year.


A lot of old-fashioned travel workers posses sought to accommodate Muslim needs.

Disney, a critical gamblers in worldwide travel market place, which made roughly $1 billion in revenue in 2014 reported on analysts offers, accommodates halal foods impacted by advance see.

The SuperStar Libra High Class vessel began offering halal delicacies to manage interest from Malaysian Muslims in 2013. It refurbished certainly one of its restaurants to complete the halal needs from Malaysiaa€™s Department of Islamic growth (JAKIM), and started providing many different halal foods options.

Cynthia Lee, Deputy leader of Superstar sail product sales department, recommended about the organization had been excited to draw Muslim visitors from Malaysia, with intentions to also lure Muslims off their places, particularly within the Middle East, she taught Aquila Elegance in a job interview in 2013.


While Muslim-focused cruises maybe appealing, absolutely minimal verification to date of this viability of cruise trips concentrating specifically on Muslims, with scale to fit non-Muslims.

Trips need large addressed bills and money money, and require to ensure that highest occupancy, plus big spend per passenger to be profitable.

In an investigations of Carnivala€™s gross in 2014, completed by marketplace person and in accordance with the companya€™s yearly monetary outcome, the organization created 7 percentage in total profit margins; 24 % of incomes are produced from on board spend, with casino and alcohol revenue significant part. Just what this means is the fact getting rid of alcoholic beverages and gambling incomes could jeopardize profits.

The profits of Muslim-friendly motels and resorts should a large level recently been established, making use of the significant success of crucial players, such Shaza accommodation, that had been in the position to entice finances to fund expansion. The option of Muslim-friendly trips to help profits is really as but unproven.

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